Benjamin Lee
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I’m a designer currently based in Singapore, with experience in crafting design solutions for clients across the mediums of digital, print, and art direction. My passion lies in developing unique solutions that delight and inform through design.
The LASALLE Show 2023
Celebrating change, growth, and limitless potential
Scope
Visual Identity, Environmental, Exhibition, Wayfinding, Digital, Motion
Year
2023
3D by
fromanother.
Completed at
Practice Theory
The annual LASALLE Show showcases the creative endeavours of final-year students across eight different programs at the LASALLE College of the Arts. This event marks the end of their artistic education, and signifies their emergence as professionals in the creative industries.
The 2023 identity celebrates the theme of ‘rising above’, encapsulating the shift from a school environment to the unknown and uncertainties of post-graduation life. Despite challenges, this transformative journey presents an exciting opportunity for change, growth, and limitless possibilities.
Drawing upon the unique shapes and materials synonymous with each of the various schools, we created a collection of eight distinctive objects to not only honour the diversity among the schools, but also highlights the distinct visual identities that characterise each educational faculty.
Another consistent feature through the identity is the representation of two visually distinct states, separated by a fluid line. This dual representation—complemented by the integration of a pair of sans serif and serif fonts—underscores the nuanced interplay between academic structure and creative learning.