Benjamin Lee
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I’m a designer currently based in Singapore, with experience in crafting design solutions for clients across the mediums of digital, print, and art direction. My passion lies in developing unique solutions that delight and inform through design.
Singapore Art Book Fair 2021
Unfurling the book making process
Scope
Visual Identity, Exhibition Design, Campaign, Print, Wayfinding, Digital
Year
2021
Completed at
Currency
From 2018, the Singapore Art Book Fair underwent a transformation, moving away from a mass-market focus to one internationally recognized as an art book fair. The Singapore version of this event specifically emphasizes the regional context of Southeast Asia, serving as a unique platform that brings together diverse art book creators in an English-speaking city, making it a logical choice.
Design plays a pivotal role as a strategy to attract new audiences who may be unfamiliar with the fair. We aimed to strike a balance between the serious tone of considering books as an art form and the playful inclusion of graphic elements. This approach was crucial in engaging a broader audience and fostering a dynamic environment.