Benjamin Lee
Information
Contact
I’m a designer currently based in Singapore, with experience in crafting design solutions for clients across the mediums of digital, print, and art direction. My passion lies in developing unique solutions that delight and inform through design.
LASALLE YIR
2022/2023
A journey of innovation
Scope
Web
Year
2019—2023
Development by
Steven Tjakra
Completed at
Practice Theory
As Asia’s premier contemporary arts and design institution, LASALLE’s Year in Review (YIR) website stands as a testament to its commitment to cultivating the next generation of globally engaged artists, designers, and creative industry leaders. Beyond its role as a retrospective celebration of the college's achievements and key events, the annual online summation stands as a vibrant showcase of its artistic community's diversity and innovation
In 2020, Practice Theory embarked on a design and development journey of the YIR website, aiming to create a platform that is at once a seamless showcase and interactive highlight reel.
Recognising the need for adaptability, we took the opportunity to create a highly customisable web template to accommodate the ever-evolving visual identity of the YIR. A robust and flexible Content Management System (CMS) was designed to conform to each year’s changing design demands, serving as a neutral container for key visuals, graphics, and varying typography. This dynamic approach allows us to continuously transform the graphic language of the YIR, ensuring a balance between aesthetic transformation and functional integrity.
Beyond the Horizon
AY 2022/2023
Entering AY 2022/2023, LASALLE prepares for its historic merger with NAFA into the University of the Arts Singapore. Amidst the uncertainty of what lies beyond the horizon, the school's identity remains steadfast, rooted in its legacy of creativity and excellence. Serving as a visual testament tt this transformative juncture, this year’s YIR concept beckons students to peer into an optimistic yet undefined future.Through an interactive landscape, viewers are invited to navigate the unveiling of achievements, each revelation a testament to LASALLE's enduring ethos of creative exploration and artistic excellence.