Benjamin Lee
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I’m a designer currently based in Singapore, with experience in crafting design solutions for clients across the mediums of digital, print, and art direction. My passion lies in developing unique solutions that delight and inform the end user through design.
Jom Media
News that takes a break
Scope
Brand strategy, Brand identity, Digital
Year
2022
Completed at
Practice Theory
Jom (translated as ‘let’s’ in Malay) is an independent new media outlet founded on the idea of slow journalism. In a fast-paced world driven by sensationalism and 24/7 news cycles, Jom offers a respite with long-form, thoughtful content, including articles, photography, and occasional videos and podcasts.
Jom offers thoughtfully crafted articles on a weekly basis—every Friday, it publishes three pieces of journalism: a newsletter, a weekly update and an essay covering crucial topics around arts, culture, politics, business, technology and more. What sets Jom apart is its philosophy to place editorial rigour. That is, adopting a standard process of assessing stories, verifying sources, checking facts, and all other efforts that will allow its team to attain, in Walter Lippmann’s words, “a common intellectual method and a common area of valid fact”.
Images of Javanese pen, Bronbeek Museum, Beijens Collection, 2010/12/02-4304. https://blogs.bl.uk/asian-and-african/2018/09/malay-writing- culture.html [accessed 10 June 2022]
Designing with traditionThis exploration led us to a breakthrough—Jawi’s unique ability to stack letters formed the perfect foundation for the Jom symbol. As Faris Joraimi, Jom’s history editor, explained: “It is a seal, or cap mohor. It has a potent history in Malay letter-writing, as a stand-in for the sender, giving the document authority but also a kind of talismanic life.”
Across the website, newsletters, and social media platforms, our visual identity system mirrors Jom’s essence. With deliberate use of space, typographic restraint, and a logo that draws from historical elements, Jom stands as a tribute to the art of slow journalism—rooted in humility, sensitivity, and a tireless pursuit of truth.