Benjamin Lee
With over 7 years of experience in branding and design for companies in Singapore and globally, I specialise in the intersection of strategy, technology and immersive design.
Benjamin Lee
With over 7 years of experience in branding and design for companies in Singapore and globally, I specialise in the intersection of strategy, technology and immersive design.
A new wave in wealth management
Scope
Brand Strategy, Brand Identity, Web, Art Direction
Year
2021
Development by
Completed at
Covenant Capital is an independent wealth management company and multi-family office operating in Asia. Founded in 2016 by a group of wealth managers disenchanted with dated industry norms that favoured bank interests, the office was built on a back-to-basics idea of prioritising clients’ interests. With a remuneration model anchored in a fee-based structure, the firm ensures that both investment professionals and the firm’s earnings are directly correlated with the prosperity of client portfolios.
In an industry where client-first principles based in humility and trust often seem at odds with the norm, Covenant Capital priorities cultivating symbiotic relationships, favouring a model that transcends transactional interactions.