Benjamin Lee
Information
Contact
I’m a designer currently based in Singapore, with experience in crafting design solutions for clients across the mediums of digital, print, and art direction. My passion lies in developing unique solutions that delight and inform the end user through design.
Covenant Capital
A new wave in wealth management
Scope
Brand Strategy, Brand Identity, Web, Art Direction
Year
2021
Completed at
Practice Theory
Covenant Capital is an independent wealth management company and multi-family office operating in Asia. Founded in 2016 by a group of wealth managers disenchanted with dated industry norms that favoured bank interests, the office was built on a back-to-basics idea of prioritising clients’ interests. With a remuneration model anchored in a fee-based structure, the firm ensures that both investment professionals and the firm’s earnings are directly correlated with the prosperity of client portfolios.
In an industry where client-first principles based in humility and trust often seem at odds with the norm, Covenant Capital priorities cultivating symbiotic relationships, favouring a model that transcends transactional interactions.